Exploring Guangzhou’s Top Two Cosmetics Wholesale Markets

Guangzhou, known as the “cosmetics capital” of China, is home to some of the largest and most vibrant wholesale hubs for beauty and personal care products. Whether you’re a global buyer, beauty brand entrepreneur, or sourcing agent, visiting Guangzhou promises direct access to suppliers, factory prices, and the latest trends. Two standout markets are Guangzhou Beauty Expo Center (广州美博城) and Xingfa Plaza (兴发广场)

1. Guangzhou Beauty Expo Center (广州美博城)

Address: No. 121 Guangyuan West Road, Yuexiu District, Guangzhou(广州市越秀区广园西路121号)

Overview

Located in Yuexiu District, Guangzhou Beauty Expo Center is a premier, multi-building beauty wholesale hub specializing in cosmetics, skincare, salon equipment, and professional beauty supplies. 

2. Xingfa Plaza (兴发广场)

Address: No. 28 Jichang Road, Baiyun District, Guangzhou

(广州白云区机场路28号)

Xingfa plaza are cheaper overall. 

In 2025, the old Xingfa Market was demolished, and most of the original merchants moved to the nearby Xinxingfa Market and the adjacent Yifa Market. After the demolition, a new market is being built, which has not yet been completed.

Conclusion

With its mix of product breadth, supplier expertise, and export readiness, Guangzhou Beauty Expo Center and Xingfa Plaza are must-visit destinations for anyone in the cosmetics wholesale sector. Proper planning and a clear sourcing strategy will help you maximize your visit and uncover valuable partnerships.